Google UK 2012 top searches

Euro 2012

When Google announce the top searches of 2012 Internet Marketers everywhere sit up and take notice. 2012 was a big year for the United Kingdom, especially in the area of sport. From the glistening London Olympics to Andy Murray being the first British tennis Grand Slam champion since Fred Perry.


However, despite this, Google’s results, released in its annual zeitgeist report are quite surprising. “Euro 2012” pipped the Olympics to the number one spot, with London having to be content with “Olympic tickets” being the second most searched term. Whitney Houston’s  passing in February, meant that she topped Google’s list as the most searched-for person with Kate Middleton coming in and 4th.




Andy Murray did claim the title of Britain’s most searched Olympian, with no surprises as to those who would have guessed at Usain Bolt being the most searched non-British Olympian. In terms of entertainment, the popularity of hit US drama Homeland wasn’t enough to achieve the title of most searched television show with children’s show Mike the Knight claiming that accolade. Daniel Craig’s latest outing as James Bond, in Skyfall, was the number one movie, pipping Ridley Scott’s return to the Alien universe in Prometheus. The notoriously annoying Gangham Style was the most popular song search, followed by Carly Rae Jepsen’s Call me Maybe.


Carly Rae Jepsen


It is interesting to compare Google’s results with the recently released Bing results from Microsoft. Topping Bing’s global list was reality TV star Kim Kardashian, followed by Canadian pop singer Justin Bieber. Similarly, Twitter also highlighted their most popular tweet topics of 2012 with the Olympics, the US election day and the MTV Video Music Awards being the popular topics of conversation.


London Olympics


Google also included some of its more esoteric searches. “What is” was followed by the romantic “love” query, which also saw “iCloud” and “3G” featured. Craft work has seen a revival in recent years with “how to” being followed by the terms “knit” and “crochet”.


Unfortunately, there was no room in the top ten for thebettertwin, maybe 2013 will be a different story :p.

Thanks for reading,




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