<img class="alignnone size-large wp-image-688" alt="Microsoft Surface" src="https://thebettertwin.co.uk/content/uploads/2012/10/Microsoft-Surface-4-612×382.png" width="612" height="382" srcset="https://thebettertwin.co.uk/content/uploads/2012/10/Microsoft-Surface-4-612×382.png 612w, https://thebettertwin.co.uk/content/uploads/2012/10/Microsoft-Surface-4-300×187.png 300w, https://thebettertwin.co.uk/content/uploads/2012/10/Microsoft-Surface-4-150×93.png 150w, https://thebettertwin.co visit this site.uk/content/uploads/2012/10/Microsoft-Surface-4-381×237.png 381w, https://thebettertwin.co.uk/content/uploads/2012/10/Microsoft-Surface-4.png 800w” sizes=”(max-width: 612px) 100vw, 612px” />
The Microsoft Surface may be a great piece of hardware, but the availability (or lack thereof) only through the Microsoft online store means that the potential for significant sales is limited. Most people like to see what they are buying when it comes to electronic purchases and being unable to try out the innovative keyboard or see how Windows 8 touch controls work in person has been a major stumbling block.
That looks to change from today with John Lewis announcing that it will be “the first high street retailer in the UK to offer the Microsoft Surface.” The department store will stock two versions of the tablet. Both are being sold with the Touch Cover and cost the same as from Microsoft’s website. The 32GB version of the tablet is priced at £479, while the 64GB will cost £559. John Lewis will also provide a two year warranty with the product.
Matt Leeser, John Lewis’s head of buying for communication technology, said: “We are committed to offering customers the very best tablet range available and believe that the innovative Microsoft Surface [RT] is a brilliant addition to our assortment.”
The move by Microsoft follows similar posturing in the US which has seen the tablet go on sale in Staples and Best Buy stores, however, Microsooft also has retail locations in the US with no equivalent in this country. It also follows recent criticism of the online only sales method with a report by analysts Detwiler Fenton stating that Microsoft was “killing the product” with its distribution strategy.
The expansion of its retail offering should also help with the expected push of the Surface Pro, to be released in January, which many people have been waiting for.
Would you consider getting a Microsoft Surface tablet? What does Microsoft need to do to win you over?
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