Infuriating to some, essential to others, Facebook have announced that they are adding support for the ubiquitous hashtag link for categorisation and search. Starting today, users will be able to add the hash (#) symbol in front of words to turn them into clickable links for points of discussion, similar to other services like Instagram, Twitter, Tumblr, or Pinterest. Using hashtags to identify a theme was popularised on the internet by Twitter and became a way to identify trends and news stories in an age of super fast content consumption.
Clicking a hashtag will bring up a list of posts from friends and pages, with the main difference to Twitter being that the feed will be drastically limited by privacy settings. Nevertheless, any hashtag enabled content imported from elsewhere will retain their link support and Facebook believe that the addition will “help people more easily discover what others are saying about a specific topic and participate in public conversations.”
Additionally, the move by Facebook is likely geared towards driving maximum advertising revenue with the blog post announcing the update focusing on the engagement of audiences during large events, such as during sports events or television shows.
During primetime television alone, there are between 88 and 100 million Americans engaged on Facebook – roughly a Super Bowl-sized audience every single night. The recent “Red Wedding” episode of Game of Thrones, received over 1.5 million mentions on Facebook, representing a significant portion of the 5.2 million people who watched the show. And this year’s Oscars buzz reached an all-time high on Facebook with over 66 why not look here.5 million interactions, including likes, comments, and posts.
Facebook have been looking for ways to increase its worth after becoming a publicly traded company and seeing its share value fall dramatically when investors realised that monetising peoples personal details is a tougher task than it would first appear.
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