Not content to allow Tesco to maintain hegemony over the UK retail tablet market, Argos have announced their own Android-powered MyTablet, a sub £100 device aimed primarily at children aged between 8 and 13 years old.
The MyTablet will compete with Tesco’s Hudl tablet, both of which sport 7 inch screens and pack in a plethora of parental controls and pre-loaded apps (the most important of which being the Argos and Tesco shopping ones of course!). The MyTablet includes a 1.6GHz dual-core processor, 1024 x 600 resolution LCD screen, 8GB of internal memory, and Wi-Fi and BlueTooth connectivity. Contrast this with the Hudl which features a 1.5GHz quad core processor, 1440 x 900 pixel display and 16GB of on board storage and you can see the battle for market share will be a fierce one.
Argos believes however, that the price of their MyTablet will be a winner with Simon Barry, Argos’ technology trading manager, telling the BBC:
Kids find it hard to share, so we’ve priced our tablet at a level that means everyone in the family can have one.
We know a lot of families are probably feeling worse off [financially] this Christmas than last. We’re confident MyTablet is going to do really well.
The move by UK high street retailers into own brand tablets comes at a time where the tablet market is exploding, however, many observers maintain that its growth is at the expense of the more traditional PC market. The power and productivity of a laptop is viewed as unnecessary for consumers wishing to merely browse Facebook.
Aside from its large high street competitor, Argos and the MyTablet will also face plenty of competition from the more established names in the tablet market. New iPad models are expected to be announced on October 22nd. Nokia are rumoured to be announcing their own Windows tablet on that date. Microsoft are launching a new version of their Surface on the 22nd as well and finally Google are set to announce a new Nexus tablet in the coming months.
Clearly consumers will have plenty of choice this Christmas and those looking for a low cost tablet that wont get much use past social networking and light media consumption certainly should take a look at the MyTablet especially if they are fans of pink!